What is digital marketing

Digital Marketing is the process of promoting products, services, or brands through the internet and digital platforms to reach potential customers, increase brand awareness, generate leads, and grow a business.

Alt Text: Digital marketing workspace with a notebook, laptop, and coffee on a wooden desk, representing digital marketing strategy and online business promotion.

SCOPE OF DIGITAL MARKETING

The scope of digital marketing is the wide range of career opportunities, business opportunities, and marketing activities available through online platforms. As businesses increasingly move online, digital marketing has become an important part of modern business growth.

 

TECHNIQUES OF DIGITAL MARKETING

There are several techniques of digital marketing-

1.Search engine optmization-

There are two types of SEO:

a) On page SEO

b) Off page SEO